Patagonia Fly Fishing and Surf e-catalog.

Patagonia is a company that takes environmental issues very seriously, a prof of that is their new e-catalogs.
This is the way of the future, no paper and no chemicals used.
On top of that - this kind of catalog contain a lot more interactivity - an  great features like videos, and live interviews etc.
Hope it inspires a lot more companies to follow this track.

Check it out here: http://www.patagonia.com/web/us/fb/index.jsp?id=1 (Fly fishing )

Check it out here: http://www.patagonia.com/web/us/fb/index.jsp?id=3&ln=302  (Surf)