This is the way of the future, no paper and no chemicals used.
On top of that - this kind of catalog contain a lot more interactivity - an great features like videos, and live interviews etc.
Hope it inspires a lot more companies to follow this track.
Check it out here: http://www.patagonia.com/web/us/fb/index.jsp?id=1 (Fly fishing )
Check it out here: http://www.patagonia.com/web/us/fb/index.jsp?id=3&ln=302 (Surf)
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